Upin & Ipin Launch Into the World of PlayStation®️5
Emanuela
(01. August 2025 18:17
)
Upin & Ipin Launch Into the World of PlayStation®️5 in Landmark Commercial Following Game Release
Kuala Lumpur, Malaysia – August 1, 2025 – Malaysia's beloved animated twins, Upin & Ipin, make their console debut in a new PlayStation®️5 commercial, marking a historic milestone for Southeast Asian IP on the global stage. The commercial supports the launch of Upin & Ipin Universe, their first major console game, now available on PS5 and PS4.
This is the first time a homegrown Malaysian IP has received official promotional support from PlayStation, including placement on its official English-language YouTube channel - a landmark moment in regional representation in gaming.
"We're incredibly proud to see these Malaysian icons receive such incredible support from PlayStation," said, Stefan Baier, EVP and Co-Founder of Streamline Studios. "This isn't just a game - it's a celebration of Southeast Asian creativity and a signal to the world that regional IP can go global"
Developed for PlayStation®️5, PlayStation®️4, PC, and other platforms, Upin & Ipin Universe invites players into an emotional, action-packed journey filled with humour, puzzle-solving, and cultural touchpoints instantly familiar to fans of the iconic series.
The new commercial is now live [LINK HERE], with regional activations and store highlights running throughout August.
For more information, visit or follow Upin & Ipin Universe on social media: Official website: upinipinuniverse.com
About the Developers This project is a celebration of Southeast Asian culture, brought to life by a passionate team dedicated to sharing the joy and values of Upin & Ipin with the world.
