'Peaky Blinders: The King’s Ransom' Launches Biggest Free Content Update

'Peaky Blinders: The King’s Ransom' Launches Biggest Free Content Update to Date on Meta Quest and PICO

New Missions, New Challenges, New Player Hub & More - Available Today

London, UK, Thursday 20th July 2023: Immersive entertainment studio, Maze Theory, has today released the latest batch of free updates to acclaimed VR action-adventure, Peaky Blinders: The King’s Ransom, on Meta Quest 2 and PICO 4. 

As part of a commitment to serve up brand-new content throughout 2023, today's update is the most significant so far. As of today, players can take on two new story-driven combat missions - in Defend the Garrison, you’ll be fighting alongside Arthur Shelby fending off the Winter’s Children and in Battle for Pennyfields, players will fight their way through the streets of Limehouse with Arthur to defend Lily Wong’s territory from men still loyal to Feng Ho.

Also on offer is a brand-new Weapon Challenge where you'll be tasked with taking down enemy grunts in the fastest time possible using the quick-fire Lewis gun, and new item skins for gloves, lighters, and the pistol, as well as a new ‘Player Hub’ where you can store and equip them all. Finally, there are also brand-new achievements to unlock as you complete some of the new content. Players will be able to access all the new content once they’ve completed the main game.

“We’re mid-way through our planned content roadmap for Peaky Blinders: The King’s Ransom, and we’ve already delivered over an hours’ worth of additional free new gameplay since launch," said Tim Jones, Game Director at Maze Theory. “Today’s update is our most exciting and weighty so far, with yet more substantial new DLC still to come later in the year.”

Inspired by the BAFTA-winning drama, Peaky Blinders: The King’s Ransom is an original story written in collaboration with Peaky Blinders’ producer and brand owner Caryn Mandabach Productions, and with series creator and writer Steven Knight. The game is created in partnership with Banijay Brands, the commercial arm of media and entertainment powerhouse Banijay.

Peaky Blinders: The King’s Ransom is available now on Meta Quest 2 and PICO 4 (in all markets where PICO is available, including Europe, Southeast Asia, Japan, and Korea) for £24.99 / €29.99 / $29.99.

For more information on PICO visit their website at picoxr.com.

About Peaky Blinders

Peaky Blinders was created and written by Steven Knight (Dirty Pretty Things, Eastern Promises and Locke). The multi award-winning BBC One series is produced by Peaky Blinders’ official series and brand owner, Caryn Mandabach Productions, and co-produced with Banijay’s Tiger Aspect Productions. Series 1 to 6 are available on BBC iPlayer and Netflix. Peaky Blinders is distributed by Banijay Rights and has sold in more than 183 countries and is widely available internationally on Netflix including in the U.S.

The Peaky Blinders brand enjoys international success across multiple categories including gifting, live experience, apparel, accessories, and essentials. Officially licensed products are proving a hit with consumers and retailers, with over 40 licensees across multiple territories.

About Maze Theory

Maze Theory is an immersive gaming studio led by experienced industry veterans from top entertainment companies including Activision, Sony PlayStation, Oculus, EA, Disney, BBC, Channel 4, Output Group and more.

Recent expansion has seen the business grow to over 40 people with the team comprising multiple award-winning developers and creatives. The studio believes in delivering unforgettable stories through innovative, multi-tech and multi-platform narrative experiences that go beyond mere gaming and re-define the future of entertainment.


The game portfolio includes the first ever Doctor Who VR game Doctor Who: The Edge of Time and award-winning found-phone horror game Doctor Who: The Lonely Assassins, which launched this year to massive critical acclaim, heralded as ‘the best Doctor Who game ever’. 

For more information visit: https://www.maze-theory.com/

About PICO

Founded in March 2015, PICO is a leading VR company with independent innovation and R&D capabilities, focusing on VR all-in-one technology. Embracing a mission to bridge connections, enrich life, and release infinity, PICO is committed to building an integrated XR platform that inspires the community and empowers developers, creators, and businesses.