The Games Performance Advertising specialists, TrafficCaptain (www.trafficcaptain.com), are expanding their portfolio of search engine marketing (SEM) services. In addition to acquiring new users through the powerful affiliate network that spans a host of international games and entertainment websites, TrafficCaptain supports games providers in the development and ongoing optimization of worldwide SEM campaigns. A number of customers are already using this service, which TrafficCaptain is now expanding further due to strong demand. Olga Burgardt joins the team as the new SEM manager for targeted player acquisition campaigns.
This extension of TrafficCaptain’s service portfolio is the company’s next step in becoming a full-service marketing agency for mobile and browser game providers. TrafficCaptain’s targeted campaigns ensure that the promoted games are featured prominently in user queries and display ads. Ongoing campaigns are continuously monitored and optimized for the best possible CPL.
SEM campaigns implemented by TrafficCaptain are designed to maximize traffic for mobile and browser games. TrafficCaptain’s international team is well acquainted with the relevant games markets in Europe as well as North and South America. The appropriate target audiences are addressed in their native language.
TrafficCaptain’s SEM support perfectly complements the game providers’ online marketing mix and is available in a range of different service packages depending on the desired scope.
Infernum Productions AG already relies on TrafficCaptain’s search engine marketing expertise for the company’s current online game titles. Andreas Weidenhaupt, CEO of Infernum Productions AG, is pleased with the cooperation: “TrafficCaptain is a dependable supplier of new, long-term players for our games ‘Brick Force’ and ‘Dragon’s Prophet’. The additional support in the SEM segment has resulted in a further increase in paying players, and we are very happy with the quality of international traffic.”
TrafficCaptain has an extensive track record in the online and mobile game segments and has recently added expert personnel to provide premium SEM services. Olga Burgardt is the new SEM manager in charge of these campaigns. She is a certified Google AdWords expert and most recently worked for TWT Online Marketing GmbH in Düsseldorf. A Russian native, Olga contributes not only her enthusiasm for games but also brings intercultural skills and foreign language expertise to the TrafficCaptain team.
